A couple weeks ago, A wrote about some of the stereotypes of a PR girl. It got me thinking about all the different personalities you can find in the PR industry. While everyone is different and unique, there are certain “personalities” that follow each sector of public relations. Below I’ve outlined some of what we’ve seen, but please feel free to edit and share your own thoughts on some of our infamous qualities as PR girls:
*DISCLAIMER* nyc PR girls are well aware that the below are amusing stereotypes of the “PR Girl” and would like to celebrate them rather than shame them. PR girls and boys get down and dirty, work their butts off, and deserve all the praise they receive in the industry. But each of us, no matter our concentration, is a little glamorous too.
The Celebrity/Event PR Girl
Always the busybody, this PR girl not only knows where all the good parties are, she’s probably hosting them. She is usually attached to her phone more than normal, but is keen on remembering names and making connections. If you have an issue, she knows someone who can be here in five minutes to fix it
PROS: Always meeting new people, experiences dining and nightlife through work, can quickly grow in her field
CONS: Needs to stay on top of celebrity news for her job (aka gossip is her news), late nights, too many events to count
The Finance or Healthcare PR Girl
The most “ER” of the “PR,” Finance and Healthcare PR are for the girls who would like to combine their passion with a company looking to change the world
PROS: A real purpose to the PR, helping people, learning more about the businesses that drive the economy
CONS: Late nights, needy clients, emergencies at the drop of a hat
The Beauty/Fashion PR Girl
The trends of the moment are this PR girl’s day to day. She is the one her friends come to for fashion or beauty advice, and she always has a new product she’s trying out or a bold look she’s testing at a party. All women’s books are her bible, and she makes best friends with anyone she can in the industry
PROS: Always has the latest and greatest, able to share products and tips with family and friends, get’s a sneak peek at how editorial really works
CONS: Addicted to Twitter, always running around for editors or clients, not saving the world
The Sports PR Girl
She may be a girly girl, but the Sports PR Girl knows her way around the field. She is able to rattle off athletic stats and research information on sports teams, sports brands and products like none other. She is potentially the most popular among men of all the PR Girls
PROS: Meeting athletes, learning more about health/fitness/sports, keeping up with exciting games
CONS: Sports media is a crowded space, working with the boys, everyone expects event tickets (ha!)
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There’s also the Travel PR Girl:
This girl knows a thing or two about the most beautiful cities around the world and can tell you the best places to visit, when to go, where to stay, and what to see.You’ll typically find her attached to her phone, laptop, and or iPad.
Pros: Seeing the world, need I say more?
Cons: The long hours, but as pr girls we should be used to that!
You also didn’t mention the Tech PR girl! Similar to Healthcare/Finance PR. We are (for the most part) located in San Francisco/Silicon Valley, the technology hub of the country. The next big thing is at our fingertips with our offices surrounded by huge company HQs such as Google, Facebook and Twitter.
Pros: Getting to work with start-ups and some of the most brilliant minds of our time. We always know the best apps, gadgets and are the most tech-savvy PR professionals.
Cons: Early mornings or late nights (sometimes both), needy clients, no traditional “perks” of the industry.
I used to be the fashion/beauty PR girl. I was the sample goddess to all of my friends haha.
Love this! I wish I was a sports PR girl!
I think these categories are humorous and PR girls definitely have their stereotypes.
That being said some important real-life niches may have been missed. Though not as glamorous as the other categories, it may be worth mentioning that a lot of PR girls work in not-for-profit which has its own pros and cons. As for myself I am aiming for a career in corporate communications or government relations… again this may not be glamorous but it is legitimate.
Thank you for another entertaining post that PR girls can relate to.
Working in b2b PR we get super excited when we place an article in a tier 1 publication, but we know everything that is about to happen in the technology sector!
CONS: constant telecoms jargon comes spilling out in normal everyday conversation