It’s one of the most powerful parts of an email – the subject line. It often dictates whether or not your pitch will get read. While many PR professionals often question about what to put, I’ve found that the shorter the subject line, the better.
Based on my experience, there’s one subject that gets me media responses quickly. “Hi”. No, I’m not joking. Something that shorts and sweet, followed by a one sentence email gauging the reporters interest in your pitch is often the best way to get feedback. I usually use “Hi” or “Question” when I’m emailing a quick sentence pitch. When it comes to a large product announcement, I use my discretion to make the subject line catchy, but always short.
What have you found to work as a subject line?