Last week I found out on Thursday that I had to plan a media event for the following Friday. That gives me 5 work days – well actually 3 because I’m out two days this week – to plan the event with my team. That means figuring out décor, food, getting media guests and more for an all-day event. Eek. There are many event mistakes to avoid, especially when you’re rushing. Here are a few of them.
- Overpromising media. Lying about what will happen at the event or what they will receive is a big no-no. Telling them they will be invited when they’re not is another big mistake. You will always be called out on your BS.
- Taking on the entire event yourself. You’re not expected to do it all on your own. Make sure you whole team is involved and in the loop. Otherwise it will all fall on you.
- Forgetting to confirm media attendees the day before. Seems obvious, but can sometimes be overlooked. Remind your media guests what time they should arrive and the location the day before so it doesn’t slip their mind. Schedule cars if you can to pick them up to ensure they arrive on time.
- Not knowing who’s in the room. This is when a media facesheet comes in handy. You don’t want to insult your guests by not knowing who they are when they arrive.
- Not prepping your client. Make sure they are familiar with the type of media they are meeting and who. They should also feel comfortable with what they are presenting and sharing with media. Prepare them with a list of alarming questions media might ask so they aren’t caught off guard.
What other event mistakes do we need to avoid?