What to Tell Your Parents About PR

May graduation is only a few weeks away and college seniors are getting the inevitable question, “so what’s your plan for a job?” Many college seniors are feeling the pressure to come up with a good answer, and for those pursuing a career in public relations, you might get a few blank face stares back when you say you’re getting into PR. Because that’s like advertising, right?

Defining PR is always difficult but instead of resorting to a comparison of Samantha in Sex and the City (which won’t give your parents the best impression), here a few pointers to highlight that will get them just as excited as you are about your PR career.

  • Get the word out. Our job is basically to make our clients look good and “get the word out” (the only thing my parents understand) by hosting events, planning media interviews, aligning with celebrities etc.
  • A people’s person career. PR is all about networking, meeting new faces and communicating daily with clients and media. In other words, you’ll meet lots of people and make new friends.
  • Travel really fun places to do cool things. Random trips to places you’ve never been before will happen. Did I ever think I’d be traveling to Dallas for the NCAA Final Four? Nope, but I am. Thanks to working in PR.
  • Get creative. PR is all about coming up with the next best, big idea. You get to brainstorm really fun, over-the-top ideas that will get you media attention.
  • Work with famous people. Working with celebrities in inevitable in PR and guess what? Even though celebrities can be a pain in the a$$, it’s a major perk and gives you bragging rights.
  • Good pay. Note that I’m not saying great, but working in PR you will have a decent salary. Your starting salary is rough, but that’s expected with any career.

How did your parents react when you said you were getting into public relations?

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