Working a Broadcast Segment

One of the most exhilarating parts of working in public relations is pulling together a broadcast segment. Most people won’t believe how much time and energy goes into a measly one minute segment. It can take weeks upon weeks to plan – or it can be extremely last minute, working overtime to pull everything together. With a large announcement from client this week, a national broadcast segment I was working on had to be pulled together with two hours. Yes, two hours. Here are some tips for getting through any broadcast segment.

Working a Broadcast Segment

  • Be prepared. Should last minute segments pop-up, have a teammate, place to film, product, etc. available.
  • Follow your gut. When a segment is last minute, sometimes the client is unavailable to confirm every detail. Talk with your teammates and follow your gut as to whether or not you can/should pull it off.
  • Focus on the key messages. Talk to the producer and make sure they understand what you’d ideally like the segment to convey.
  • Make sure you’re monitoring what’s being said. It’s your job to make sure your client is shed in the best light possible. Don’t ruin your relationship with the producer, but also speak up if the segment is going in the opposite direction it’s supposed to.
  • Be assertive. If there’s something you know your client doesn’t want filmed, put your foot down and make sure it isn’t filmed.
  • Bring your ideas to the table. You might have some great ideas for the segment to share with the producer as well.
  • Alert your client. If they’re not physically there with you during filming, let them know how it went. You don’t want them to be surprised.
  • Pray for the best. At the end of the day, we will never have full control over any broadcast segment. All you can do is hope for the best and make sure your client understands that we don’t have full control.

Have you had a work any broadcast segments? How did they go?

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